Wednesday Cover Story: The age-old issue – UK v US covers
It seems this is a recurring theme – the comparison between UK and US covers.
The Book Butterfly blogger recently featured a post which compared UK and US covers for various hit vampire series. Read the post here. We’ve certainly had plenty of comments about our new look for the Morganville Vampire series with the consensus amongst readers being that they favour it over the US design, and The Book Butterfly backed this up (preferring the UK version of Glass Houses to the US edition) and in general preferring UK covers overall.
It is interesting to note how some UK and US vampire series covers are so different and others so similar. Should we assume that UK and US designs need to be different because American and British readers are different? Or ultimately should we always be looking for the winning design that works on both sides of the pond?
Chiara Priorelli, Publicity & Online Marketing Manager