The Power of Fandom (and a free eBook!)
In someways an article I read recently about the emerging power of fandom states the obvious. When you consider that the fans are those not only consuming content, buying and reading the books or tuning into the shows, but also engaging with the content in a way that brings in further fans, it seems obvious that they hold a heck of a lot of power at the end of the day. If your book, movie or TV series fails to find an audience what future does it have?
The power of an ardent fandom is something we have a little experience of at A&B thanks to publishing Rachel Caine’s Morganville Vampires series. The engagement of those readers who have lived and breathed the dangerous variety of life in this dusty Texan town is palpable on Twitter, Facebook and the many times we’ve met them face to face during Rachel’s UK tours. And last summer they exercised their power by contributing to the Kickstarter campaign to turn the books into a web series.
Their literal and figurative investment in the series is paying off. Filming wrapped a few weeks ago and Rachel and director Blake Calhoun are deep in post-production now, with the first episode due to air worldwide and for free on Geek & Sundry’s YouTube channel.
Go fan power, I say.
New to the series or want to get a friend hooked on Morganville too? Glass Houses, the first book, is currently absolutely FREE on iBooks as their Book of the Week. Click the button below to check it out.