The A v B format paperback question…

I grew up with small format paperbacks that neatly fit in your pocket and that’s what everyone took on their annual holiday.  Those were the days … Then along came the large Penguin paperbacks, the King Penguins, which were so gorgeous and covetable.  Do you remember Perfume first time round?  It was absolutely stunning.  So paperbacks of a more lit’ry bent started getting bigger and for many years the B format has been the size to be seen with.  But now, the traditional ‘airport’ reads are beginning to gravitate to that size too … what is happening?  Don’t get me wrong, as a consumer I love B format paperbacks, but as a Publisher, I’m confused about what size I should make our books.  HELP!

Susie Dunlop, Publishing Director

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