Space to read / advertising space
Anyone who spends time on Facebook will have an inkling of the way targeted advertising is headed. One small tweak of a relationship status and you’ll find your page overflowing with ad boxes for bridal hair, hen party ideas and rings. I understand that FB isn’t slow on the uptake when new parents use the site to share pictures of their bundles of joy: nappy offers ahoy! I’m in that no-man’s land where weight-loss and gambling ads seem to be the norm, oh joy.
I can’t be in the minority these days in treating adverts like an insistent, irritating presence? It’s now second nature for me to start my favourite TV shows 5 or 10 minutes late, so that with the wonder of digital TV recorders I can cut out all of the ad breaks. Just how laissez-faire are we becoming with omni-present advertising? I’m not sure whether the ad-laden Kindle or Yahoo’s plans for ebook advertising would be excruciatingly distracting or an easy price to pay for cheaper content?
What do you think?
Lesley-Anne Crooks, Sales & Digital Marketing Manager