Space to read / advertising space
Anyone who spends time on Facebook will have an inkling of the way targeted advertising is headed. One small tweak of a relationship status and you’ll find your page overflowing with ad boxes for bridal hair, hen party ideas and rings. I understand that FB isn’t slow on the uptake when new parents use the site to share pictures of their bundles of joy: nappy offers ahoy! I’m in that no-man’s land where weight-loss and gambling ads seem to be the norm, oh joy.
I can’t be in the minority these days in treating adverts like an insistent, irritating presence? It’s now second nature for me to start my favourite TV shows 5 or 10 minutes late, so that with the wonder of digital TV recorders I can cut out all of the ad breaks. Just how laissez-faire are we becoming with omni-present advertising? I’m not sure whether the ad-laden Kindle or Yahoo’s plans for ebook advertising would be excruciatingly distracting or an easy price to pay for cheaper content?
What do you think?
Lesley-Anne Crooks, Sales & Digital Marketing Manager
2 thoughts on “Space to read / advertising space”
It is very annoying – I barely use Facebook but if I buy an ironing board from Johnlewis.com or a pair of socks from marks &spencer.com I am forever seeing ads for ironing boards or socks from these websites as inserts when I visit, eg, The Guardian. I mean, if you buy an ironing board you are not going to want another one, are you?!! Ads are such a curse (and I don’t watch commercial TV as it is ruined by the ad/sponsor breaks).
Hi Lesley-Anne – What I think is particularly funny is when I write my blog posts, such as this one about dressing babies in kitchen foil, and then find a load of ads popping up trying to sell me more foil, better foil, different types of foil.
Just goes to show that targeted advertisers aren’t brilliant at spotting irony, bless ’em. http://www.ilurveenglish.blogspot.co.uk/2010/10/how-to-dress-your-baby-and-save-money.html