It’s often said that our sense of smell is the most powerful and evocative sense, able to transport us back in time and to different locations in the whiff of a scent. So, excepting what I’ve found among the output of some children’s publishers, has the book trade been missing out on a trick not making use of it?

The York tourist board have decided to draw upon the power of pungent and perfumed pongs in their latest guidebook, Smell York. From the fragrance of the open moors, to the tang of the city’s steam train past and even the sulphorous aroma of the city’s smelliest ghost. Read more about the publication here.

Lesley Crooks, Digital & Online Marketing Manager