Wednesday Cover Story: The Danish take on Mercenaries…
Whilst some cover designs get replicated across editions worldwide (as in the case of Hotel on the Corner of Bitter and Sweet, which was sold in over 30 countries, most of which published their edition using the same cover image) every country tends to have its own style. So it’s always interesting to see how our books have been represented elsewhere.
A while ago we sold Danish language rights to Jack Ludlow‘s Norman trilogy which begins with the book Mercenaries. And now the finished copy of the Danish edition, entitled Normannerne, has arrived in the post and we are quite taken by their version of the cover.
You often see a top and bottom image superimposed over eachother for this genre (see War of the Dragon Lady) but I’ve yet to come across this four-image approach – a case of quite literally representing the content of the book on the cover (I wouldn’t need to speak a word of Danish to know what this book is about). This mish mash of images might usually look clumsy but here (perhaps it’s the overall blend of grey and brown tones) it somehow works. This is a man’s book. With a no nonsense cover. For a book that does what it says on the tin.
Chiara Priorelli, Publicity & Online Marketing Manager