I have been working on website-related things and have spent some time understanding how to read Google Analytics which tracks the activity on our website. I was only recently introduced to this wonderful tool and it’s really quite fascinating.  I would highly recommend that everyone with a website sign up to it.

By looking at the reports I can, for example, see that:

a) We’ve had progressively more visitors coming to our site each month. (Woohoo!)

b) Currently, the majority of our visitors are interested in our Crime, Thriller & Mystery titles and our discounted Books of the Month.

c) To date, we had the highest activity on our site on July 14th. Interesting…

Give me another few months and I will turn into a full-fledged internet geek. Just you wait.

Chiara Priorelli, Publicity Manager