I´ve been thinking lately about creative marketing –  the kind that gets people talking or forwarding on the message or video or whatever to everyone they know, without it being an obvious sell of the product. I loved, for example, Honda´s “Hate Something, Change Something” advert – and I couldn´t stop singing that tune for the rest of the year.

Now my new favourite is “The Fun Theory” by Volkswagen.

Chiara Priorelli, Publicity Manager