Shopping Basket

Behind-The-Books Blog

The pleaures of direct customer contact

Tuesday, August 10th, 2010

The People’s Friend magazine recently picked A Moment of Silence as their Book Club choice for July (including a reader offer if the public bought the book direct from us) and we’ve since been bombarded with calls, cheques and online purchases of said book. Besides the obvious thrill of knowing the moment one of our books has been sold, and the pleasure of seeing a tangible result to a piece of publicity in a magazine, this direct contact with customers throws up all sorts of delights. Such as:

a) Discovering through a bit of banter whilst I took one woman’s order, that she had bought a previous book from us ( Sophia’s Secret ) which she said, and I quote: ‘It brightened up my days in hospital when I was feeling very poorly after an operation.’ Well, if that doesn’t make our job worthwhile, I don’t know what does.

b) Receiving some beautiful cards along with some cheques, including one loyal customer who hand-makes her cards – all very uniquely designed including the latest one which featured a cut-up CD stuck in an interesting pattern on the front. I have come to love opening the post.

c) Providing me with day-dreaming material as I picture the evocative places some of our readers live in… Windy Hill Lane… Three Holes Bridge (watch your step!)… Buttercup Drive (I intend to move here).

Of course, it does also throw up some more embarrassing moments, like when I’m taking down Welsh addresses: ‘Come again?’… That’s another Y?… oh, double D not double E,sorry… apologies, you’re going to have to spell it all out for me again’…. et cetera, et cetera, ad infinitum.

It’s all part of my day.

Chiara Priorelli, Publicity and Online Marketing Manager

Leave a Comment

  • Currently we are...

  • …eyeing up

    Lesley: the EMERGENCY MARTINI KIT (!) sitting on my desk! Newsletter subscribers have the chance to win it with Suzanne Rindell's Three-Martini Lunch.


  • …Reading

    We Are Not Ourselves by Matthew Thomas

    Christina: It's been longlisted for the Guardian First Book Award and a slew of other awards and I can say that I . . . admire it but it's feeling like hard work.

  • Sign Up For Our Books Bulletin

    Keep up to date with our authors, titles and be in with a chance of winning exclusive competitions.

  • …Tweeting