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Behind-The-Books Blog
Taking the Mick sells
Tuesday, March 30th, 2010
Being a bit of a Marmite fan, I can’t help but love Marmite’s latest advertising campaign for the new Marmite cereal bar.
A billboard poster with a gorgeous male model posing with ‘Marmite shower gel’ was bound to catch my attention (and the cute fabric softener and glitzy perfume ads are also great parodies of the real thing) but it’s the idea that Unilever are taking the Mickey out of themselves that I love the most. They obviously know that the idea of a Marmite cereal bar is a bit wacky, but they’re poking fun at it and giving it a go.
To be honest, I’m not entirely convinced that a cereal bar flavoured with a sandwich spread will work – but the ad has inspired me, and will indeed give it a go myself!
Louise Watson, Editor
I like the new Specsavers ad spoofing the well-known Lynx Effect advert. http://www.youtube.com/watch?v=x89xAXHd2l8
Posted on March 30th, 2010 at 5:00 pmLeave a Comment
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Persuasion, by Jane Austen. Sara: Yes, I'm still on my Jane Austen kick. After this one I will try reading something new...
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