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Behind-The-Books Blog
Social media helps the fight against cancer
Tuesday, October 20th, 2009
October is Breast Cancer Awareness Month and a few days ago Everywhere’s #Beatcancer Campaign set a new Guiness World Record for the distribution of the largest mass message through social media.
In the space of 24 hours (between16 - 17th October) they recorded 209,771 social media messages (tweets, facebook updates and blog posts) that included the word #beatcancer. As Mashable reports, with sponsors donating money to various cancer charities for every #beatcancer post, the campaign also managed to raise $70,000.
If anyone needed real proof of the positive effects of social media - there it is.
What to do now?
1. They are still raising money with the #beatcancer hashtag so join in on Twitter now!
2. Check out iVillage’s Breast Cancer Awareness list including links to pictures of landmarks lit up in pink, a cancer quiz, important facts every woman should know and real life stories.
3. Enter our Pink Competition here!
4. Visit Breakthrough Breast Cancer
Chiara Priorelli, Publicity Manager
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Persuasion, by Jane Austen. Sara: Yes, I'm still on my Jane Austen kick. After this one I will try reading something new...
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