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Mindfulness and the Big Poster Challenge
Thursday, March 4th, 2010
For some reason, my name seems to have found its way onto an online database under Creative Director. Now that’s a fine title to possess, but sadly I can’t claim to hold such official creative prowess. (Would the A* in my Art IGCSE count?…)
So whilst I have to disappoint the illustrators, photographers and creative agencies that bombard me with emails, and explain that their contact information is incorrect, occasionally I get an insight into some interesting projects… Such as this month’s Big Poster Challenge - a competition for creatives to send in their ideas for a poster campaign promoting Mindfulness (a simple form of meditation that alleviates stress).
I note the entries can only come from professional creatives so I needn’t bother to take out my pencil and sketchpad. But we could all use some stress relief, and this competition still inspires. So, even of you are not a professional creative, I would suggest you take a moment or two to stop and think about it. Surely by just taking a break to think about Mindfulness we will become more aware of its worth - precisely what this campaign aims to promote.
Chiara Priorelli, Publicity & Online Marketing Manager
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Currently we are...
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...reading
The Rose of Sebastopol, by Katharine Mcmahon Lara: Mariella is an interesting protagonist – so far, not your traditional heroine and still second fiddle to the beautiful, enigmatic Rosa. This is the author’s aim I suppose, but I’m still interested to see if Mariella does finally come into her own – or if as readers you’ll always wish the story was told from Rosa’s point of view instead.
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